Dopamine Drives the Golden Rule of Content Marketing
Anticipation is marketing gold—and dopamine is the currency that leads to a richer bottom line. Do you have the Midas touch? In this fascinating article, you get to learn the about the golden rule of content marketing.
Neuroscience and Beauty: Why Ad Aesthetics Matter
The visual quality of your creative work is critically important. Is beauty in the eye of the beholder or the neurobiology of the brain? In this article, you get to learn how the brain responds to aesthetically pleasing marketing stimuli.
Predicting Future Behavior with Neuroscience
The complexities associated with human behavior are profound, thereby making it difficult to predict future behavior with accuracy. Focus groups, customer surveys, and yes, even predictive analytics, all fail to provide bullet-proof insights. Where should you turn for accurate insights? The brain.
Elicit Emotions for Triggering Desired Behaviors
Emotion is strikingly complex, involving intricate biological processes that engage a variety of different regions in the brain. This complexity creates difficulty in aligning creative work to behavioral outcomes, often giving rise to misconceptions and false promises. Do you know how to create an emotional connection with your audience?
Cognitive Biases and Psychological Drivers to Influence Behavior
As a marketer, you’re faced with a particularly daunting challenge in a pandemic. Despite longer buying cycles and decreasing demand, you’re still tasked with driving growth—and you must do it now. In this article, you get to explore four cognitive biases and psychological drivers that can influence your audience to take action.