Predicting Future Behavior with Neuroscience
The complexities associated with human behavior are profound, thereby making it difficult to predict future behavior with accuracy. Focus groups, customer surveys, and yes, even predictive analytics, all fail to provide bullet-proof insights. Where should you turn for accurate insights? The brain.
Cognitive Biases and Psychological Drivers to Influence Behavior
As a marketer, you’re faced with a particularly daunting challenge in a pandemic. Despite longer buying cycles and decreasing demand, you’re still tasked with driving growth—and you must do it now. In this article, you get to explore four cognitive biases and psychological drivers that can influence your audience to take action.